Care, the Bodegas Añadas brand, is the ancient name used by the Romans to refer to the town of Cariñena, which then became Caraellana, “the dear plain”. This etymology refers to our roots and our love for the land.
In the English-speaking world, it also refers to the care we take and the respect we show in making all our wines. With our roots in tradition, we are now oriented towards a new kind of consumer. So, our brand image takes the form of faces, the original work of the artist Enrique Torrijos.
An artistic image inspired in primitive art that brings together various ideas and a universally identifiable term, CARE, blend concepts in unique, innovative wines.